Educação Financeira entre os empresários juniores da Universidade Estadual de Santa Cruz (UESC, Bahia)

Abstract

The objective in this study is to present the knowledge of junior entrepreneurs of the State University of Santa Cruz (UESC) on Financial Education. Financial Education concepts can be applied day by day as, for example, on purchase of a good or service, interest on credit card purchase, investment performance analysis and retirement planning, etc. It is also to educate an action in the state of personal finances and it must be developed gradually and steadily. However, it is still not a topic addressed in all schools in Brazil, despite being a legal requirement. The indicators do not show a financially educated society, including among young people. Thus, the research problem reflects the activity of junior entrepreneurs in the management of their personal finances. The methodology is of an applied nature, of an exploratory character with bibliographic information combined with application of questionnaires. In the analysis, it was noticed that the activity of junior entrepreneurs has more impact on the members of companies focused on business management than on other areas of knowledge. It was concluded that a junior company action has an impact on the personal financial management of junior entrepreneurs by exposing them in an environment that works with financial language both in the execution of projects and in the management of the company itself.