THE IMPORTANCE OF PUBLIC MANAGEMENT IN TODAY'S WORLD

Abstract

Public administration faces challenges in ensuring efficiency, effectiveness, and transparency, which are essential for social development. Integration between sectors, social participation, and the use of technology are strategies to overcome management fragmentation. Effective planning requires that mission, vision, and values be disseminated to promote engagement. Information technology brings citizens and governments closer, streamlining processes and ensuring access to public data. However, resistance to innovation hinders service modernization. Administrative transparency, backed by the Freedom of Information Act, requires efforts to make data accessible and understandable, increasing citizen participation. Integrated communication strengthens trust and understanding of government actions. Efficiency refers to the rational use of resources, while effectiveness assesses the achievement of objectives. When applied together, they enhance results and ensure public policies are swift and economical. The combination of technology, strategic communication, and public servant training strengthens governance, making it more transparent and results-oriented. Thus, the goal is to transform public administration into an efficient, innovative, and socially committed structure.