CAMPAIGNING WITH 280 CHARACTERS

TWITTER USAGE PATTERNS AND TRENDS IN THE 2020 BRAZILIAN MAYORAL ELECTIONS

Authors

  • Helga do Nascimento de Almeida Universidade Federal do Vale do São Francisco (UNIVASF)
  • Larissa Peixoto Vale Gomes Universidade de Edimburgo (EUSA)
  • Mario Sérgio Araújo Dias Universidade Federal do Piauí (UFPI)
  • Raquel Mirian Pereira de Souza Política na Universidade Federal do Paraná (UFPR)

DOI:

https://doi.org/10.26694/2317-3254.rcp.v11i2.6131

Keywords:

electoral campaign, municipal elections, Twitter

Abstract

The purpose of this study was to investigate the utilization of Twitter in the electoral campaigns of the twenty-six Brazilian capitals during the first round of the 2020 municipal elections. The analyzed data were collected throughout the campaign for the first round of the 2020 elections using the Netlytic software and an algorithm developed in the R programming language. To achieve the research objective, descriptive statistical analysis, cluster analysis, and inferential statistical analysis were employed. The findings revealed that, in general, leftist candidates utilized Twitter more extensively and successfully engaged with their online support base. Moreover, the Southeast and South regions emerged as the primary sources of the tweeted content.

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Published

2024-09-16

Issue

Vol. 11 No. 2 (2022): Dinâmicas de Poder e Práticas Políticas Contemporâneas

Section

Artigos