SOCIOECONOMIC PROFILE OF PET GUARDIANS AND MOTIVATING FACTORS IN THE PURCHASE OF PET FOOD

Resumo

The socioeconomic profile of those responsible was defined based on anonymous questionnaires prepared through the App Survey, with questions about socioeconomic conditions, animals and food. It was found that 78% of those responsible do not have children and 80% of them are women aged between 20 and 30, with a monthly salary of up to five salaries. We identified that the decisive factors when purchasing food are: preference or acceptability of the animal (29%); price (19%); ingredients (11%); nutritional quality (17%). Such results highlight the concern of those responsible for the quality of food and the expenditure on nutritionally adequate diets, especially those well accepted by pets. This survey also showed that 66% of respondents feed natural food to their pets and 55% of them reported pet satisfaction with natural food. These findings indicate a predisposition of pet owners to buy natural foods, which are well accepted by animals and at affordable prices. The socioeconomic profile of dog and cat owners in Teresina is characterized by young, middle-class women, aware of the importance of nutrition and who seek affordable products to maintain the health and well-being of their pets.